Global Strategy and Management: Theory and Practice - Couverture souple

Gooderham, Paul N.; Grøgaard, Birgitte; Foss, Kirsten

 
9781788114851: Global Strategy and Management: Theory and Practice
Couverture souple
ISBN 10 : 178811485X ISBN 13 : 9781788114851
Editeur : Edward Elgar Publishing Ltd, 2019

Synopsis

This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.

How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?

How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards?

Taking a critical, multi-level approach to international business, this textbook:

  • Explores the strategic choices available to managers of MNEs and their consequences in an interactive way, providing an original, and engaging approach to the subject for students seeking to understand the issues faced by managers of MNEs
  • Gives state-of-the-art theoretical overviews of topics related to global strategy and management, making this textbook a useful reference for academics as well as students
  • Offers thirteen original, rich, case studies to illustrate each chapter's theory, highlighting the key challenges and dilemmas faced by managers of MNEs
  • Provides clear exposition and critique of current literature to provide students with a firm theoretical understanding of the subject.

This textbook provides a fresh and important contribution to the management of MNEs and will be invaluable for both students at masters level and their lecturers. It will also appeal to practitioners facing the daily challenges of managing MNEs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Paul N. Gooderham, NHH Norwegian School of Economics, Norway and Middlesex University Business School, London, UK, Birgitte Grøgaard, BI Norwegian Business School, Norway and Kirsten Foss, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2019
Langue
anglais
ISBN 10 
178811485X
ISBN 13 
9781788114851
Reliure
Broché
Nombre de pages
392
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781788114837: Global Strategy and Management: Theory and Practice

Edition présentée

ISBN 10 :  1788114833 ISBN 13 :  9781788114837
Editeur : Edward Elgar Publishing Ltd, 2019
Couverture rigide