Digital Marketing: Communicating, Selling and Connecting - Couverture rigide

Hofacker, Charles F.

9781788115346: Digital Marketing: Communicating, Selling and Connecting

Couverture rigide

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Editeur : Edward Elgar Publishing Ltd, 2018

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Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.

Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.

Key Features:

In-depth introductions to the foundations and basic operating principles of digital marketing
Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer
Chapters on service technology and visual design, for a deeper understanding of digital marketing
Coverage of digital marketing in both B2B and B2C contexts
Discussion of legal and ethical aspects of digital marketing
Discussion questions in each chapter to promote engagement with the material and deepen student understanding.

Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, US

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Edward Elgar Publishing Ltd
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1788115341
ISBN 13: 9781788115346
Reliure: Reli�
Nombre de pages: 224
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Digital Marketing: Communicating, Selling and Connecting (eng)

Hofacker, Charles F.

Edit� par Edward Elgar Publishing, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

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Digital Marketing: Communicating, Selling and Connecting

Charles F. Hofacker

Edit� par Edward Elgar Publishing Ltd, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Neuf Couverture rigide

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Digital Marketing: Communicating, Selling and Connecting

Hofacker, Charles F.

Edit� par Edward Elgar Publishing, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

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Digital Marketing: Communicating, Selling and Connecting

Hofacker, Charles F.

Edit� par Edward Elgar Publishing, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Neuf Couverture rigide

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Digital Marketing

Charles F. Hofacker

Edit� par Edward Elgar, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

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Digital Marketing Communicating, Selling and Connecting

Hofacker, Charles

Edit� par Edward Elgar Pub, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Neuf Couverture rigide

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Digital Marketing

Charles F. Hofacker

Edit� par Edward Elgar Publishing Ltd, GB, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Neuf Couverture rigide

Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni

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Hardback. Etat : New. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. N� de r�f. du vendeur LU-9781788115346

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Digital Marketing (Hardcover)

Charles F. Hofacker

Edit� par Edward Elgar Publishing Ltd, Cheltenham, 2018

ISBN 10 : 1788115341 ISBN 13 : 9781788115346

Neuf Couverture rigide

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781788115346

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