The Brompton: Engineering for Change - Couverture rigide

Butler-Adams, Will; Davies, Dan

Couverture rigide

ISBN 10 : 1788168305 ISBN 13 : 9781788168304

Editeur : Profile Books Ltd, 2022

Synopsis

A TIMES BEST BUSINESS BOOK OF 2022

SHORTLISTED FOR A BUSINESS BOOK AWARD

'A gripping story about a great British brand' Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

A propos du livre

À propos des auteurs

Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, featured in multiple publications including the Financial Times, and delivered talks for
Google and PwC. He lives with his family in London.

Dan Davies is a former regulatory economist at the Bank of England and analyst for a number of investment banks. His career has seen him tackle all manner of financial crookedness, including the LIBOR and FX scandals, the collapse of Anglo Irish Bank and the Swiss Nazi gold scandal. He has written for the Financial Times and the New Yorker among other publications.

À propos de la quatrième de couverture

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Détails de l'édition

• Éditeur: Profile Books Ltd
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1788168305
• ISBN 13: 9781788168304
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
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