Boring2brave: The Bravery-as-a-Strategy Mindset That’s Transforming B2B Marketing - Couverture souple
Synopsis
Part manifesto, part case-study directory, part 'how-to' guide: the gutsy little handbook for B2B marketers looking to '10X' their impact
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena.
He's been the 'media', the 'agency' and the 'brand'; has operated within large corporates and startups alike and has raised investment to found and run a successful business.
Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph.
Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world's greatest brands.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Boring2Brave: The âbravery-as-a-strategyâ mindset thatâs transforming B2B marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
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Boring2Brave: The âbravery-as-a-strategyâ mindset thatâs transforming B2B marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Boring2Brave: The âbravery-as-a-strategyâ mindset thatâs transforming B2B marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs1957755618
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Boring2brave : The Bravery-as-a-Strategy Mindset That?s Transforming B2B Marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
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Boring2Brave: The æbravery-as-a-strategyÆ mindset thatÆs transforming B2B marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Neuf
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Boring2brave : The Bravery-as-a-Strategy Mindset That?s Transforming B2B Marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Boring2Brave: The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Edité par
Practical Inspiration Publishing, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Neuf
Couverture souple
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Boring2Brave
Edité par
Practical Inspiration Publishing, GB, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.Sound familiar? Try being braver.Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.Just by being brave.A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. N° de réf. du vendeur LU-9781788602211
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Boring2Brave
Edité par
Practical Inspiration Publishing, GB, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.Sound familiar? Try being braver.Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.Just by being brave.A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. N° de réf. du vendeur LU-9781788602211
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EUR 17,87
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Boring2Brave (Paperback)
Edité par
Practical Inspiration Publishing, Tadley, 2021
ISBN 10 : 1788602218
ISBN 13 : 9781788602211
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'.Sound familiar? Try being braver.Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and '10X' results. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.Just by being brave.A former editor of Marketing Week Magazine, Mark Choueke's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. Part manifesto, part case-study directory, part how-to guide: the gutsy little handbook for B2B marketers looking to 10X their impact Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781788602211
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