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Storytelling for Business: The art and science of creating connection in the digital age - Couverture souple

Wozny, Rob

 
9781788603454: Storytelling for Business: The art and science of creating connection in the digital age
Couverture souple
ISBN 10 : 1788603451 ISBN 13 : 9781788603454
Editeur : Practical Inspiration Publishing, 2022

Synopsis

** Business Book Awards 2023 Finalist **

"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”

From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.

Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator.
Leveraging his passion and experience for storytelling, Rob works with organizations to understand their goals and align them business storytelling ideas, personalized to attract and engage the people that matter most to them.
As a sought-after instructor, speaker, and author, Rob shares storytelling opportunities and challenges with organizations, drawing on decades of experience serving senior leaders and entrepreneurs across a variety of industries.
However, the most rewarding and ever-evolving narrative for Rob is the story of his family, with his partner Lisa of 25 years, and their two daughters. Some of their favourite chapters have been ‘written’ from outdoor and travelling activities with many more on the horizon.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Practical Inspiration Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
1788603451
ISBN 13 
9781788603454
Reliure
Broché
Nombre de pages
242
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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