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Consumer Behaviour and Advertising Management by Conner Acevedo - Couverture rigide

Conner Acevedo

 
9781788823005: Consumer Behaviour and Advertising Management by Conner Acevedo
Couverture rigide
ISBN 10 : 1788823001 ISBN 13 : 9781788823005
Editeur : ED-TECH PRESS

Synopsis

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
ED-TECH PRESS
Langue
anglais
ISBN 10 
1788823001
ISBN 13 
9781788823005
Reliure
Relié
Numéro d'édition
1
Nombre de pages
305
Coordonnées du fabricant
non disponible
Personne responsable
non disponible