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Creativities: The What, How, Where, Who and Why of the Creative Process - Couverture souple

Bilton, Chris; Cummings, Stephen; Ogilvie, Dt

 
9781788979498: Creativities: The What, How, Where, Who and Why of the Creative Process
Couverture souple
ISBN 10 : 1788979494 ISBN 13 : 9781788979498
Editeur : Edward Elgar Publishing Ltd, 2022

Synopsis

What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.



International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.



With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Chris Bilton, Reader in Creative Industries, Centre for Cultural & Media Policy Studies, University of Warwick, UK, Stephen Cummings, Professor of Strategy and Co-Director of The Atom Innovation Space, Victoria University of Wellington, New Zealand and dt ogilvie, Professor of Urban Entrepreneurship & Economic Development, Saunders College of Business, Rochester Institute of Technology, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2022
Langue
anglais
ISBN 10 
1788979494
ISBN 13 
9781788979498
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible