Copywriting Made Simple: How to write powerful and persuasive copy that sells - Couverture souple

Albrighton, Tom

Couverture souple

ISBN 10 : 178901364X ISBN 13 : 9781789013641

Editeur : Troubador Publishing, 2018

Synopsis

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You’ll learn how to... 
• Write clearly, simply and engagingly  • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

A propos du livre

À propos de l?auteur

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.

Détails de l'édition

• Éditeur: Troubador Publishing
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 178901364X
• ISBN 13: 9781789013641
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible