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Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment - Couverture rigide
Synopsis
An exploration of the many issues and debates that surround the idea of luxury.
The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider's view of this complex world.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Mark Bloomfield is a designer and visiting professor in the School of Creative Arts at the University of Hertfordshire, UK. He has worked in film and TV making jewelry for Titanic, Judge Dredd, Tolkien, Gentleman Jack, and The Crown.
Shaun Borstrock is a luxury brand strategist and associate dean of business, innovation, and projects, and head of the Digital Hack Lab in the School of Creative Arts at the University of Hertfordshire, UK.
Silvio Carta is an architect, chartered building engineer, and professor of architecture at the University of Greenwich, UK.
Veronica Manlow is professor in the Department of Business Management at the Murray Koppelman School of Business at Brooklyn College.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Crafting Luxury
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Crafting Luxury : Craftsmanship, Manufacture, Technology and Retail Environments
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Crafting Luxury
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CraftingLuxury Format: Hardback
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Crafting Luxury : Craftsmanship, Manufacture, Technology and Retail Environments
Edité par
Intellect Ltd, 2022
ISBN 10 : 1789385334
ISBN 13 : 9781789385335
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Crafting Luxury : Craftsmanship, Manufacture, Technology and Retail Environments
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Crafting Luxury
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Hardback. Etat : New. The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury. This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits.Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and emerging models with innovative practices. It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike. Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider's view of this complex world.The authors - a designer of product and jewellery, a brand strategist and a fashion designer, an architect, and a sociologist and specialist in business management - are practitioners and academics. Their approach to dissecting the complex world of luxury brings distinct viewpoints to the debate, offering different perspectives, thoughts and interpretations of luxury.Crafting Luxury will appeal to academics and educators, industry specialists and anyone interested in luxury as a concept. It will appeal to those in a variety of academic and industry disciplines: art history, history, social sciences and humanities with an interest in luxury, fashion studies, design, business, cultural studies and textiles. It will also be valuable to students and researchers in social sciences, humanities, business, design, branding, consumption, retail, architecture, cultural studies, fashion studies and textiles.May also appeal to industry practitioners in retail, design, technology, marketing, the supply chain and manufacture, as well as design professions including architecture, fashion and interior design. N° de réf. du vendeur LU-9781789385335
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Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment
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Crafting Luxury (Hardcover)
Edité par
Intellect, Bristol, 2022
ISBN 10 : 1789385334
ISBN 13 : 9781789385335
Neuf
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. An exploration of the many issues and debates that surround the idea of luxury. The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insiders view of this complex world. A fresh approach to contemporary views of luxury focusing on extensive academic research and industry insights, pushing the boundaries by using luxury as a catalyst for innovative research in a variety of domains spanning design, art, craftsmanship, technology, retail, architecture and cultural and social studies. 12 col. illus. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781789385335
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Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment
Edité par
Intellect L & D E F A E, 2022
ISBN 10 : 1789385334
ISBN 13 : 9781789385335
Neuf
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 218 pages. 9.75x7.00x0.75 inches. In Stock. N° de réf. du vendeur __1789385334
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