Creative problem solving: A useful little strategy book by craig+bridget - Couverture souple

Mawdsley, Craig; Angear, Bridget

 
9781789632354: Creative problem solving: A useful little strategy book by craig+bridget
Couverture souple
ISBN 10 : 1789632358 ISBN 13 : 9781789632354
Editeur : The Choir Press, 2021

Synopsis

Craig Mawdsley and Bridget Angear have been practising creative strategy in some of the world's leading advertising agencies for over 25 years. They now run their own consultancy, working directly with clients to solve problems with creativity. In this book they distil what they have learned from their years in the industry, creating 25 simple lessons anyone can apply.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards. Craig began with a Business degree from Bath University joining at Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV.They now run the independent strategy consultancy, Craig + Bridget.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Choir Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1789632358
ISBN 13 
9781789632354
Reliure
Broché
Illustrateur
Pick Wayne
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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