Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling - Couverture souple

Flashman, Gay

 
9781789660999: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling
Couverture souple
ISBN 10 : 1789660998 ISBN 13 : 9781789660999
Editeur : Kogan Page, 2020

Synopsis

Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust and credibility requires time and effort.

Powerful B2B Content helps readers understand the importance of a brand narrative and explains how successful organizations can create brand journalism content that has influence and impact. Using the rigor of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it.

By creating focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B organizations listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust.

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À propos de l'auteur

Gay Flashman is a former television news journalist for the BBC, Sky and ITN, based in the UK, where she was Managing Editor of Channel 5 News and Channel 4 News. She is the founder of Formative Content, a global digital marketing and communications agency, which develops content strategy and output for clients including Microsoft, Coca-Cola, Tata Consultancy Services and the World Economic Forum.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2020
Langue
anglais
ISBN 10 
1789660998
ISBN 13 
9781789660999
Reliure
Broché
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781789661019: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

Edition présentée

ISBN 10 :  1789661013 ISBN 13 :  9781789661019
Editeur : Kogan Page Ltd, 2020
Couverture rigide