B2B Digital Marketing Strategy - Couverture souple

Hall

Couverture souple

ISBN 10 : 1789662540 ISBN 13 : 9781789662542

Editeur : Kogan Page, 2020

Synopsis

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM).

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

A propos du livre

À propos de l?auteur

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1789662540
• ISBN 13: 9781789662542
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible