Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full - Couverture souple

Coleman, Amanda

Couverture souple

ISBN 10 : 1789662907 ISBN 13 : 9781789662900

Editeur : Kogan Page, 2020

Synopsis

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.

A propos du livre

À propos de l?auteur

Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1789662907
• ISBN 13: 9781789662900
• Reliure: Broché
• Nombre de pages: 221
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible