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Planning and Managing Public Relations Campaigns: A Strategic Approach - Couverture souple

Livre 18 sur 18: PR In Practice

Gregory, Anne

 
9781789663204: Planning and Managing Public Relations Campaigns: A Strategic Approach
Couverture souple
ISBN 10 : 1789663202 ISBN 13 : 9781789663204
Editeur : Kogan Page, 2020

Synopsis

Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2020
Langue
anglais
ISBN 10 
1789663202
ISBN 13 
9781789663204
Reliure
Broché
Numéro d'édition
5
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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