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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it - Couverture souple
Synopsis
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Dan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa.
Johann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Edité par
Kogan Page, Limited, 2020
ISBN 10 : 178966442X
ISBN 13 : 9781789664423
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paperback. Etat : Very Good. E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781789664423
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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Edité par
Kogan Page, 2020
ISBN 10 : 178966442X
ISBN 13 : 9781789664423
Ancien ou d'occasion
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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Edité par
Kogan Page, 2020
ISBN 10 : 178966442X
ISBN 13 : 9781789664423
Ancien ou d'occasion
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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
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ISBN 13 : 9781789664423
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E-Commerce Website Optimization
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Paperback. Etat : New. Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. N° de réf. du vendeur LU-9781789664423
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E COMMERCE WEBSITE OPTIMIZATION
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E-Commerce Website Optimization
Vendeur : Rarewaves.com UK, London, Royaume-Uni
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Paperback. Etat : New. Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. N° de réf. du vendeur LU-9781789664423
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