Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns - Couverture souple

Ryan, Damian

Couverture souple

ISBN 10 : 1789666015 ISBN 13 : 9781789666014

Editeur : Kogan Page, 2020

Synopsis

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

A propos du livre

À propos de l'auteur

Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1789666015
• ISBN 13: 9781789666014
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
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