Influencer Marketing Strategy: How to Create Successful Influencer Marketing - Couverture souple

Glenister, Gordon

Couverture souple

ISBN 10 : 1789667259 ISBN 13 : 9781789667257

Editeur : Kogan Page, 2021

Synopsis

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.

Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

A propos du livre

À propos de l'auteur

Gordon Glenister, based in the UK, is the co-founder of Influencer Strategists, a global community of influencer marketers. He is also the host of Influence Global podcast with over 200 episodes and has spoken at over 350 events around the world about influencer marketing. He is a university lecturer at Nottingham Business School and also runs his own influencer marketing course. Influencer Marketing Strategy has been a finalist in the UK Business Book of the Year Awards.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1789667259
• ISBN 13: 9781789667257
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible