Advertising the Black Stuff in Ireland 1959-1999 - Couverture souple

Medcalf

 
9781789973457: Advertising the Black Stuff in Ireland 1959-1999
Couverture souple
ISBN 10 : 1789973457 ISBN 13 : 9781789973457
Editeur : Peter Lang, 2020

Synopsis

Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr Patricia Medcalf is a Lecturer in Advertising and Marketing at TU Dublin where she is course leader on the Bachelor degree programme in Advertising and Marketing Communications. She previously worked as Project Director with corporate and brand identity specialists Brand Union (formerly known as The Identity Business). Before that she was a marketing consultant with Siemens in Dublin and an account manager with Brann Direct Marketing in the UK. In 2004, she published the textbook, Marketing Communications: An Irish Perspective. Her PhD thesis analysed five decades of Guinness Advertising in Ireland. Recent publications in this area include a chapter in Patriomoine/Cultural Heritage in France and Ireland (2019).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Lang
Date d'édition
2020
Langue
anglais
ISBN 10 
1789973457
ISBN 13 
9781789973457
Reliure
Broché
Nombre de pages
242
Coordonnées du fabricant
non disponible
Personne responsable
non disponible