Articles liés à Social Impact Marketing: The Essential Guide for Changemaker...

Social Impact Marketing: The Essential Guide for Changemakers - Couverture souple

Kulkarni, Maddy

 
9781792469510: Social Impact Marketing: The Essential Guide for Changemakers
Couverture souple
ISBN 10 : 1792469519 ISBN 13 : 9781792469510
Editeur : Kendall/Hunt Publishing Co ,U.S., 2021

Synopsis

This fun "textbook" takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. It contains learnings from beautiful, iconic social impact campaigns from some of the world's most beloved brands. (It highlights a few well-intentioned missteps as well to learn "what not to do.") Whether you are a student or nonprofit leader with a great idea but limited resources, or whether you're a corporate marketing professional who wants to make a meaningful impact with the power of your billion dollar brand, follow the exercises in this book and watch your ideas reach more people, create change, and inspire the human spirit.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kendall/Hunt Publishing Co ,U.S.
Date d'édition
2021
Langue
anglais
ISBN 10 
1792469519
ISBN 13 
9781792469510
Reliure
Broché
Nombre de pages
244
Coordonnées du fabricant
non disponible
Personne responsable
non disponible