Marketing, from Scratch: The Inside Skinny

Strutton, David; Thompson, Kenneth

 
9781792473395: Marketing, from Scratch: The Inside Skinny
ISBN 10 : 1792473397 ISBN 13 : 9781792473395
Editeur : Kendall/Hunt Publishing Co ,U.S., 2021

Synopsis

In some way, we are all trying to sell ourselves for the better.

Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.

Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.

The main takeaways from Marketing from Scratch: The Inside Skinny:

  • Marketing is everything.
  • Marketing is everywhere.
  • Everyone is a marketer.
  • Everyone is a consumer.
  • Marketing effects and affects everything and everyone.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kendall/Hunt Publishing Co ,U.S.
Date d'édition
2021
Langue
anglais
ISBN 10 
1792473397
ISBN 13 
9781792473395
Reliure
Fournitures diverses
Numéro d'édition
3
Nombre de pages
277
Coordonnées du fabricant
non disponible
Personne responsable
non disponible