Research methodology is a philosophical framework within which theresearch is conducted. It is basically a foundation for the whole thesisupon which the research is based. A methodology is considered to bemost appropriate if it achieves the objectives of the research andreplicable in other research areas of similar nature. The procedures ofqualitative data analysis are inductive and emerging in collecting andanalyzing data. In the inductive method, the researcher starts from theobservation and experiences of the participants and discover patternsin them. It is a bottom-up approach in research as compared to thedeductive method which is a top-down approach. The inductiveapproach leads to subjectivism. There must be congruity among thedifferent positions adopted by researcher like ontology, epistemologyand philosophical assumptions otherwise it may lead toincommensurability. There are three main approaches to research; thequantitative research approach which is used to test objective theories;the qualitative research approach which explores and understands themeanings behind the problem individual ascribes to them; the mixedmethod which integrates both.
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