Recasting the Disney Princess in an Era of New Media and Social Movements - Couverture souple

Couverture souple

ISBN 10 : 1793604037 ISBN 13 : 9781793604033

Editeur : Lexington Books, 2022

Synopsis

In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around "woke," empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company's branding initiatives, programming, and films. The contributors in this collection study the company's most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

A propos du livre

À propos des auteurs

Shearon Roberts is assistant professor of mass communication and a faculty member in African American and diaspora studies at Xavier University of Louisiana.

Jenny Banh is assistant professor of anthropology and Asian American studies at California State University, Fresno.

Détails de l'édition

• Éditeur: Lexington Books
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1793604037
• ISBN 13: 9781793604033
• Reliure: Broché
• Nombre de pages: 364
• Éditeur: Roberts Shearon
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne