Improving Marketing Strategies for Private Label Products - Couverture rigide

Couverture rigide

ISBN 10 : 1799802574 ISBN 13 : 9781799802570

Editeur : Business Science Reference, 2019

Synopsis

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

A propos du livre

À propos de l'auteur

Yusuf Arslan is currently a Lecturer at Sakarya University, Turkey. He received his PhD degree in Production Management and Marketing from Sakarya University. His current research interests include brand equity, consumer health, consumer self-concept, etc.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1799802574
• ISBN 13: 9781799802570
• Reliure: Relié
• Nombre de pages: 383
• Éditeur: Arslan Yusuf
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne