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Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities - Couverture rigide

 
9781799802723: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Couverture rigide
ISBN 10 : 1799802728 ISBN 13 : 9781799802723
Editeur : Business Science Reference, 2019

Synopsis

One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

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À propos de l'auteur

Meryem Masmoudi is Assistant Professor of Management at the University of Bahrain, College of Business Administration. She holds a PhD in Management from University of Tunis (2013). She has been involved in teaching and research in the areas of management, organizational change and development and management science. Meryem has published research papers in top international refereed journals (ANOR, JORS, ITOR, INFOR). She is a member of the International Society on Multiple Criteria Decision Making and the Tunisian Decision Aid Society.

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Éditeur
Business Science Reference
Date d'édition
2019
Langue
anglais
ISBN 10 
1799802728
ISBN 13 
9781799802723
Reliure
Relié
Nombre de pages
175
Éditeur
Al-A'ali Ebtihaj Ahmad, Masmoudi Meryem
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne