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Localizing Global Marketing Strategies: Emerging Research and Opportunities - Couverture rigide

Harvey, Janell NaKia

 
9781799809579: Localizing Global Marketing Strategies: Emerging Research and Opportunities
Couverture rigide
ISBN 10 : 1799809579 ISBN 13 : 9781799809579
Editeur : Business Science Reference, 2019

Synopsis

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2019
Langue
anglais
ISBN 10 
1799809579
ISBN 13 
9781799809579
Reliure
Relié
Nombre de pages
140
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne