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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Couverture rigide

 
9781799814122: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Couverture rigide
ISBN 10 : 1799814122 ISBN 13 : 9781799814122
Editeur : Business Science Reference, 2019

Synopsis

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2019
Langue
anglais
ISBN 10 
1799814122
ISBN 13 
9781799814122
Reliure
Relié
Nombre de pages
400
Éditeur
Musso Fabio, Druica Elena
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne