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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector - Couverture rigide

 
9781799819479: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Couverture rigide
ISBN 10 : 1799819477 ISBN 13 : 9781799819479
Editeur : Business Science Reference, 2019

Synopsis

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2019
Langue
anglais
ISBN 10 
1799819477
ISBN 13 
9781799819479
Reliure
Relié
Nombre de pages
400
Éditeur
Ramos Célia M.Q., Almeida Cláudia Ribeiro De, Fernandes Paula Odete
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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