Managerial Challenges and Social Impacts of Virtual and Augmented Reality - Couverture rigide

Couverture rigide

ISBN 10 : 1799828743 ISBN 13 : 9781799828747

Editeur : Business Science Reference, 2020

Synopsis

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

A propos du livre

À propos de l'auteur

Sandra Maria Correia Loureiro is a Professor of Marketing at the Instituto Universitário de Lisboa ISCTE-IUL and a researcher in the Business Research Unit (BRU/IUL) and SOCIUS Research Centers. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing Tourism Management, Journal of Retailing, Journal of business research, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, Journal of Service Management, Journal of Cleaner Production or Journal of Brand Management. Her work has also been presented at respected international conferences such as EMAC, ANZMAC, and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology). She recently won the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 7th EuroMed Conference, Best Paper Award 2016-ICCMI 2016, Highly Commended paper Award 2016 9th EuroMed Conference, Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Award TomiWorld 2017 for Marketing, Promotion & Consumer Behavior and Highly Commended in the 2018 Emerald Literati Awards for the paper “Wine prestige and experience in enhancing relationship quality and outcomes ” . She also has several outstanding award, such as: Outstanding contribution in reviewing to the quality of the journal for Journal of Business Research 2018. Outstanding contribution in reviewing to the quality of the journal for Tourism Management 2018. Certificate reviewer Awarded since January 2013 (18 reviews) presented to Sandra Loureiro in recognition of the review contributed to the journal International Journal of Hospitality Management Certificate reviewer Awarded since December 2011 (42 reviews) presented to Sandra Loureiro in recognition of the review contributed to the journal Computers in Human Behavior Outstanding contribution in reviewing to the quality of the journal for Journal of Retailing and Consumer Services 2018. Outstanding contribution in reviewing to the quality of the journal for Journal of Hospitality and Tourism Management since 2017. Outstanding contribution in reviewing to the quality of the journal for Electronic Commerce Research and Applications 2018 Outstanding contribution in reviewing to the quality of the journal for Journal of Destination Marketing & Management since 2017. Certificate reviewer Awarded since December 2012 presented to Sandra Loureiro in recognition of the review contributed to the journal European Research on Management and Business Economics.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1799828743
• ISBN 13: 9781799828747
• Reliure: Relié
• Nombre de pages: 280
• Éditeur: Loureiro Sandra Maria Correia
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible