Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience - Couverture souple

 
9781799831273: Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Couverture souple
ISBN 10 : 1799831272 ISBN 13 : 9781799831273
Editeur : Business Science Reference, 2020

Synopsis

""This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dincer Atli works as an Assoc. Prof. Dr. at Uskudar University/Turkey. Dr. Atli joined Labor and Employment Relations at Penn State University/USA as a Post-doctoral visiting scholar for academic year 2014/2015. He completed his Ph.D. at Marmara University in 2010. His Ph.D. thesis (Human Resources Managements’ New Vision: Talent Management and a Research On Media Companies), the first in Turkey to focus on the subject of Talent Management, was submitted in 2010. Dr. Atli’s enhanced Ph.D. dissertation was published in 2012 as a book which was the first of its kind regarding Talent Management in Turkey. (2nd edition 2013) His research interests are neruromarketing, consumer neuroscience, human resources, talent management, corporate culture, employer branding, employer attractiveness, media organizations, social media, and virtual worlds.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2020
Langue
anglais
ISBN 10 
1799831272
ISBN 13 
9781799831273
Reliure
Broché
Nombre de pages
304
Éditeur
Atli Dincer
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781799831266: Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Edition présentée

ISBN 10 :  1799831264 ISBN 13 :  9781799831266
Editeur : Business Science Reference, 2020
Couverture rigide