Insights, Innovation, and Analytics for Optimal Customer Engagement - Couverture rigide

Couverture rigide

ISBN 10 : 1799839192 ISBN 13 : 9781799839194

Editeur : Business Science Reference, 2021

Synopsis

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

A propos du livre

À propos de l'auteur

Samala Nagaraj is a Ph.D. in Marketing from University of Hyderabad. He is currently working as Assistant Professor in Woxsen School of Business. He has over 10 years of teaching experience and 5 years of research experience. He is awarded UGC-NET & JRF in the year 2012. He currently teaches subjects related to Marketing and Business Analytics (using SPSS, Python, and Tableau). He has research publication is reputed national and international journals. He has published papers in journals indexed in Scopus, ABDC-B & C, SSCI. He is an editorial reviewer for many Scopus and ABDC-B & C journals.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1799839192
• ISBN 13: 9781799839194
• Reliure: Relié
• Nombre de pages: 325
• Éditeur: Nagaraj Samala
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible