Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing - Couverture souple

Couverture souple

ISBN 10 : 1799872327 ISBN 13 : 9781799872320

Editeur : Business Science Reference, 2021

Synopsis

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

A propos du livre

À propos de l?auteur

Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1799872327
• ISBN 13: 9781799872320
• Reliure: Broché
• Nombre de pages: 310
• Éditeur: Singh Amandeep
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible