Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations - Couverture rigide

 
9781799892236: Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations
Couverture rigide
ISBN 10 : 1799892239 ISBN 13 : 9781799892236
Editeur : Business Science Reference, 2022

Synopsis

Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experience from the game. Because of the saturation of gaming in global society, the gamification concept and its operationalization in non-gaming contexts has become a growing practice. This technological novelty is the basis for an innovative change in many types of environments such as education, commerce, marketing, work, health, governance, and sustainability, among others. The service sector especially has shown widespread adoption of the method as it seeks to increase and motivate audiences and promote brands. However, little research is available on the adoption of gamification in organizations, leading to a need for literature that investigates best practices for utilization and implementation. The Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations is a comprehensive and timely reference book that explores the field of gamification for economic and social development. This book provides dynamic research from this emerging field. Covering topics such as distance learning, health behaviors, and workplace training, this book is a valuable reference for researchers, marketing managers, students, managers, executives, software developers, IT specialists, technology developers, faculty of P-12 and higher education, teachers, professors, government officials, and academicians.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Oscar Bernardes, ISCAP IPP, ISEP IPP, Universidade de Aveiro, Portugal

Vanessa Amorim, ISCAP IPP, Portugal

António Carrizo Moreira, Universidade de Aveiro, Portugal

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2022
Langue
anglais
ISBN 10 
1799892239
ISBN 13 
9781799892236
Reliure
Relié
Nombre de pages
400
Éditeur
Bernardes Oscar, Amorim Vanessa, Moreira António Carrizo
Coordonnées du fabricant
non disponible
Personne responsable
non disponible