Strategic Corporate Communication in the Digital Age - Couverture rigide

Couverture rigide

ISBN 10 : 1800712650 ISBN 13 : 9781800712652

Editeur : Emerald Publishing Limited, 2021

Synopsis

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.

This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.

A propos du livre

À propos de l'auteur

Mark Anthony Camilleri is Associate Professor in the Department of Corporate Communication at the University of Malta. He holds a PhD from the University of Edinburgh, an MSc from the University of Portsmouth and an MBA from the University of Leicester. Mark has published more than 100 academic contributions in high-impact, peer-reviewed journals, chapters and conferences. He authored and edited 8 books for leading publishers.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1800712650
• ISBN 13: 9781800712652
• Reliure: Relié
• Nombre de pages: 259
• Éditeur: Camilleri Mark Anthony
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne