Articles liés à Creativity and Marketing: The Fuel for Success

Creativity and Marketing: The Fuel for Success - Couverture rigide

 
9781800713314: Creativity and Marketing: The Fuel for Success
Couverture rigide
ISBN 10 : 1800713312 ISBN 13 : 9781800713314
Editeur : Emerald Publishing Limited, 2021

Synopsis

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.


Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.

This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2021
Langue
anglais
ISBN 10 
1800713312
ISBN 13 
9781800713314
Reliure
Relié
Nombre de pages
192
Éditeur
Pantano Eleonora
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne