Articles liés à Influence at Work: Capture attention, connect with...

Influence at Work: Capture attention, connect with others, convince people to act: An Economist Edge book - Couverture souple

Martin, Steve J.

 
9781800817487: Influence at Work: Capture attention, connect with others, convince people to act: An Economist Edge book

Synopsis

'Outstanding...This book is superb.' Robert B Cialdini, bestselling author of Influence
To be successful at work you also need to be influential at work.

And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.

Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.

The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.

À propos de la quatrième de couverture

From the bestselling author on the psychology of persuasion: a new guide to improving your influence at work - and beyond

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.