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How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research - Couverture rigide

 
9781800888524: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research
Couverture rigide
ISBN 10 : 180088852X ISBN 13 : 9781800888524
Editeur : Edward Elgar Publishing Ltd, 2024

Synopsis

Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?



Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.



How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Michel van der Borgh, Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Tobias Schäfers, Professor, Copenhagen Business School, Denmark and Hochschule Bielefeld – University of Applied Sciences and Arts, Germany

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2024
Langue
anglais
ISBN 10 
180088852X
ISBN 13 
9781800888524
Reliure
Relié
Nombre de pages
424
Éditeur
Van Der Borgh Michel, Lindgreen Adam, Schäfers Tobias
Coordonnées du fabricant
non disponible
Personne responsable
non disponible