Articles liés à Handbook of Big Data Research Methods

Handbook of Big Data Research Methods - Couverture rigide

 
9781800888548: Handbook of Big Data Research Methods
Couverture rigide
ISBN 10 : 1800888546 ISBN 13 : 9781800888548
Editeur : Edward Elgar Publishing Ltd, 2023

Synopsis

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.



With contributions from leading academics and practitioners, the Handbook analyses how big data analytics can be used in different sectors, including detecting credit fraud in the financial sector, identifying potential diseases in health care, and increasing customer loyalty in the telecommunication sector. Chapters explore the use of artificial intelligence in accounting, the construction of successful data science ecosystems using the public cloud, and transformational models of personal data protection in the digital era. The Handbook also discusses the difficulties of adopting a data science platform and how the public cloud can aid companies in overcoming these challenges.



Exploring how industries rely on predictive analytics to improve their decision-making, this Handbook will be essential reading for students and scholars in business analytics, economics, information systems, innovation and technology, and research methods. It will also benefit data analysts, economists, human resource managers, marketers, neuroscientists, and social science researchers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Shahriar Akter, Faculty of Business and Law, University of Wollongong, Australia and Samuel Fosso Wamba, Department of Information, Operations and Management Sciences, TBS Business School, France

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2023
Langue
anglais
ISBN 10 
1800888546
ISBN 13 
9781800888548
Reliure
Relié
Nombre de pages
334
Éditeur
Akter Shahriar, Fosso Wamba Samuel
Coordonnées du fabricant
non disponible
Personne responsable
non disponible