Consumers and Food: Understanding and Shaping Consumer Behaviour - Couverture rigide

 
9781801463546: Consumers and Food: Understanding and Shaping Consumer Behaviour
Couverture rigide
ISBN 10 : 1801463549 ISBN 13 : 9781801463546
Editeur : Burleigh Dodds Science Publishing Limited, 2023

Synopsis

This collection reviews the wealth of research in understanding consumer food-purchasing behaviour and what this means for farmers, food manufacturers, retailers and policy makers seeking to produce healthier food in a more sustainable way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Dr Marian Garcia Martinez is Professor of Marketing and Innovation and Dean of the Business School at the University of Kent, UK. She is internationally known for her research on open innovation management and product development by businesses working collaboratively with customers. Professor Garcia Martinez is also Director of Kent Business School Open Innovation Network and has worked with businesses and public sector on customer-driven business model innovation. Her publications include a recent book on open innovation in the food and beverage industry, which has become the key reference for innovation scholars and practitioners in the Food Industry.



John Kuada is Emeritus Professor of International Management at Aalborg University Business School, Denmark. He is author and/or editor of some 20 books on management and internationalization of firms. He has also written over 100 articles in refereed scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy. He serves on the editorial review boards of a number of marketing/management journals focusing on business and management in Africa and Asia. He is the founding editor of the African Journal of Economic and Business Research and the African Journal of Economic and Management Studies.

Joe Bogue is a Professor at Cork University Business School. His research interests include: market-oriented NPD, strategic food marketing, knowledge management and NPD and entrepreneurship. He received his BSc in Science (1985), MSc in Food Science and Technology (1992) and MA in Teaching and Learning in Higher Education (2007) from UCC. He graduated from The University of Newcastle-upon-Tyne, United Kingdom with a PhD in 2002. He conducts research in entrepreneurship and organises a number of UCC student-centred entrepreneurship business challenges.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Burleigh Dodds Science Publishing Limited
Date d'édition
2023
Langue
anglais
ISBN 10 
1801463549
ISBN 13 
9781801463546
Reliure
Relié
Nombre de pages
332
Éditeur
Garcia Martinez Professor Marian
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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