Articles liés à Advanced Introduction to Advertising
Synopsis
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?
Key Features include:
- Theoretical analysis of how advertising works with specific research insights and practical cases
- Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice
- An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.
This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Patrick De Pelsmacker, Professor of Marketing, Faculty of Business and Economics, University of Antwerp, Belgium
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 28,05
EUR 2,26 expédition vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour Advanced Introduction to Advertising
Image d'archives
Advanced Introduction to Advertising (Elgar Advanced Introductions series)
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Ancien ou d'occasion
paperback
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. N° de réf. du vendeur mon0003254500
Quantité disponible : 1 disponible(s)
Image d'archives
Advanced Introduction to Advertising (Elgar Advanced Introductions series)
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Ancien ou d'occasion
paperback
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Minimal creasing/dirtiness on cover. Pages are clean. N° de réf. du vendeur mon0003424873
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Advanced Introduction to Advertising
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 43111822
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Advanced Introduction to Advertising
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 43111822-n
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Advanced Introduction to Advertising
Edité par
Edward Elgar Publishing Ltd, GB, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns. N° de réf. du vendeur LU-9781802200904
Quantité disponible : Plus de 20 disponibles
Image d'archives
Advanced Introduction to Advertising
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781802200904
Quantité disponible : 15 disponible(s)
Image d'archives
Advanced Introduction to Advertising (Elgar Advanced Introductions series)
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 390687842
Quantité disponible : 3 disponible(s)
Image d'archives
Advanced Introduction to Advertising
Edité par
Edward Elgar Publishing Ltd, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 166. N° de réf. du vendeur B9781802200904
Quantité disponible : Plus de 20 disponibles
Image d'archives
Advanced Introduction to Advertising (Elgar Advanced Introductions series)
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur 26389993405
Quantité disponible : 3 disponible(s)
Image d'archives
Advanced Introduction to Advertising
Edité par
Edward Elgar Publishing Ltd, 2022
ISBN 10 : 1802200908
ISBN 13 : 9781802200904
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2022. Paperback. . . . . . N° de réf. du vendeur V9781802200904
Quantité disponible : Plus de 20 disponibles