Reclaim the Power of Your Senses: A Complete Guide To Help Business Leaders Build Their Business In Their Own Authentic And Distinctive Way - Couverture souple

Gifford, Benjamin

 
9781803474021: Reclaim the Power of Your Senses: A Complete Guide To Help Business Leaders Build Their Business In Their Own Authentic And Distinctive Way
Couverture souple
ISBN 10 : 1803474025 ISBN 13 : 9781803474021
Editeur : Benjamin Gifford, 2022

Synopsis

Truly delight costumers and differentiate his own business...

...very business leader has to deal with it.


If you're a business leader, you probably know exactly how these target can become difficult to reach.


But there's a way to that: Aesthetic Intelligence (AI)

In additional to traditional and emotional intelligence, great leaders also need to develop Aesthetic Intelligence or AI.


It is not easy to give a definition of Aesthetic Intelligence.

This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight.

However it is not about design, although design is important. It is not about beauty, because sometimes aesthetics can be less than beautiful, at least in the conventional definition of beauty, but still utterly compelling, exciting, and pleasurable.

Here's what you'll find inside the guide:

- the Aesthetic advantage

- the use of senses

- interpreting and reinterpreting personal style

- the art of curating

- the future of Aesthetics


...and much more!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Benjamin Gifford
Date d'édition
2022
Langue
anglais
ISBN 10 
1803474025
ISBN 13 
9781803474021
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible