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Rediscovering the Human Element in Public Relations and Communication Management in Unpredictable Times - Couverture rigide

 
9781803828985: Rediscovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Couverture rigide
ISBN 10 : 1803828986 ISBN 13 : 9781803828985
Editeur : Emerald Publishing Limited, 2023

Synopsis

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions.

The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Natalia Rodríguez-Salcedo is Associate Professor in the Marketing and Media Management Department, Universidad de Navarra, Spain.

Ángeles Moreno is Professor TU in the Department of Communication, Spain.

Sabine Einwiller is a Professor in the Department of Communication, University of Vienna, Austria.

Mónica Recalde is Associate Professor in the Marketing and Media Management Department, Universidad de Navarra, Spain.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2023
Langue
anglais
ISBN 10 
1803828986
ISBN 13 
9781803828985
Reliure
Relié
Nombre de pages
256
Éditeur
Rodríguez-Salcedo Natalia, Moreno Ángeles, Einwiller Sabine, Recalde Mónica
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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