Synopsis
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Key Features:
- Builds upon influential articles to advance knowledge
- Provides a state-of-the-art review for each area of digital marketing
- Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research
This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Utpal Dholakia, George R. Brown Professor of Marketing, Jones Graduate School of Business, Rice University, US
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advanced Introduction to Digital Marketing (eng)
Edité par
Edward Elgar Publishing, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
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Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Advanced Introduction to Digital Marketing
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Advanced Introduction to Digital Marketing
Edité par
Edward Elgar Publishing Ltd, GB, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features:Builds upon influential articles to advance knowledgeProvides a state-of-the-art review for each area of digital marketingShowcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media. N° de réf. du vendeur LU-9781803921075
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Advanced Introduction to Digital Marketing
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Advanced Introduction to Digital Marketing (Paperback)
Edité par
Edward Elgar Publishing Ltd, Cheltenham, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features:Builds upon influential articles to advance knowledgeProvides a state-of-the-art review for each area of digital marketingShowcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781803921075
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Advanced Introduction to Digital Marketing
Edité par
Edward Elgar Publishing Ltd, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Advanced Introduction to Digital Marketing
Edité par
Edward Elgar Publishing Ltd, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Advanced Introduction to Digital Marketing
Edité par
Edward Elgar Publishing Ltd, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Couverture souple
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
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Advanced Introduction to Digital Marketing (Paperback)
Edité par
Edward Elgar Publishing Ltd, Cheltenham, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Paperback
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features:Builds upon influential articles to advance knowledgeProvides a state-of-the-art review for each area of digital marketingShowcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781803921075
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Advanced Introduction to Digital Marketing
Edité par
Edward Elgar Publishing Ltd, GB, 2022
ISBN 10 : 1803921072
ISBN 13 : 9781803921075
Neuf
Paperback
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features:Builds upon influential articles to advance knowledgeProvides a state-of-the-art review for each area of digital marketingShowcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media. N° de réf. du vendeur LU-9781803921075
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