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Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun - Couverture souple

Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; Halkias, Georgios

 
9781803929859: Taking the Fear Out of Data Analysis: Completely Revised, Significantly Extended and Still Fun
Couverture souple
ISBN 10 : 1803929855 ISBN 13 : 9781803929859
Editeur : Edward Elgar Publishing Ltd, 2023

Synopsis

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.



Key Features:

  • Split into three sections covering how to understand data, preparing data for analysis and carrying out the analysis
  • Blends theory with practical examples in a logical and straightforward manner to guide readers in making sense of statistical inference
  • Offers universal knowledge that can be applied to a variety of software applications with limited technical complexity to aid the learning process
  • Short and concise chapters focusing on the essence of the topics covered, such as analytical techniques that are typically used in behavioral and social science research



Significantly revised and updated, this textbook is an essential text for both undergraduate and postgraduate students in fields such as information systems, international business and marketing. It will also be beneficial for practitioners involved in data science, data analytics, and market research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Adamantios Diamantopoulos, Professor of International Marketing, Department of Marketing and International Business, University of Vienna, Bodo B. Schlegelmilch, Professor of International Marketing Management, Department of Marketing, WU Vienna, Austria and Georgios Halkias, Associate Professor of Marketing and Behavioral Research, Department of Marketing, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2023
Langue
anglais
ISBN 10 
1803929855
ISBN 13 
9781803929859
Reliure
Broché
Numéro d'édition
2
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
non disponible