Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands - Couverture souple

Flicker, MichaelAaron; Shotton, Richard

 
9781804091326: Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands
Couverture souple
ISBN 10 : 1804091324 ISBN 13 : 9781804091326
Editeur : Harriman House Publishing, 2025

Synopsis

All marketers aim to learn from the best in their sector. But that’s easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start ― we can predict what will work because there’s evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 17 top brands, Hacking The Human Mind unpacks the mystery, so you can learn from the winners.

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À propos des auteurs

Richard Shotton is the founder of Astroten, a consultancy the applies behavioural science to marketing. He started his career in marketing 20 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before specialising in the application of behavioural science.

Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz.

He tweets about the latest social psychology findings from the handle @rshotton.



MichaelAaron Flicker has worked with many of the country's leading brands including Nike, JPMorgan Chase & Co, Chubb, AstraZeneca Pharmaceuticals, ACE Insurance and Evan Williams Bourbon.

As a thought leader at the intersection of business consulting, advertising, and technology, MichaelAaron writes and speaks at industry events and is regularly featured in publications such as Advertising Age, MediaPost, VentureBeat, and Chief Marketer.

À propos de la quatrième de couverture

Uncover the behavioural science tactics behind the success of 17 of the world's leading brands, so you too can learn from the winners and power-up your marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harriman House Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
1804091324
ISBN 13 
9781804091326
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
HIGHTONE
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