The Future of India's Rural Markets: A Transformational Opportunity - Couverture rigide

Sinha, Kunal

 
9781804558232: The Future of India's Rural Markets: A Transformational Opportunity
Couverture rigide
ISBN 10 : 1804558230 ISBN 13 : 9781804558232
Editeur : Emerald Publishing Limited, 2023

Synopsis

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

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À propos de l?auteur

Kunal Sinha is an award-winning consumer foresight and strategy professional with over three decades of consulting, research and advisory experience across India, China, and Southeast Asia. A significant part of his career has focussed on unearthing insights, creating solutions for rural markets for corporates, non-profits, government, and start-ups, working with clients to shape their programs from the bottom-up; as well as teaching MBA and communications students how to design rural marketing engagements with empathy and creativity.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2023
Langue
anglais
ISBN 10 
1804558230
ISBN 13 
9781804558232
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible