Making Numbers Count: The art and science of communicating numbers - Couverture souple

Heath, Chip; Starr, Karla

 
9781804996218: Making Numbers Count: The art and science of communicating numbers
Couverture souple
ISBN 10 : 1804996211 ISBN 13 : 9781804996218
Editeur : Penguin, 2024

Synopsis

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant

Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

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À propos de l?auteur

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr (Author)
Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2024
Langue
anglais
ISBN 10 
1804996211
ISBN 13 
9781804996218
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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Autres éditions populaires du même titre

9781982165444: Making Numbers Count: The Art and Science of Communicating Numbers

Edition présentée

ISBN 10 :  1982165448 ISBN 13 :  9781982165444
Editeur : Avid Reader Press / Simon & ..., 2022
Couverture rigide