The Housefly Effect: How Nudge Psychology Steers Your Everyday Behaviour - Couverture souple

Van Den Broek, Eva; Den Heijer, Tim

Couverture souple

ISBN 10 : 1835012086 ISBN 13 : 9781835012086

Editeur : Bedford Square Publishers, 2024

Synopsis

THE INSTANT INTERNATIONAL BESTSELLER

How do house flies help save millions of euros? How do the layout of casinos keep you gambling?

We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation.

Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.

In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.

THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.

A propos du livre

À propos de l'auteur

Eva van den Broek holds a PhD in behavioral economist and is the founder of Behavioral Insights The Netherlands.

Tim den Heijer is a creative strategist, copywriter and founder of B.R.A.I.N. Creatives. He has 20 years of experience in advertising and has worked for some of the biggest brands on the planet.

Détails de l'édition

• Éditeur: Bedford Square Publishers
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1835012086
• ISBN 13: 9781835012086
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible