Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies - Couverture rigide

Couverture rigide

ISBN 10 : 1835490107 ISBN 13 : 9781835490105

Editeur : Emerald Publishing Limited, 2026

Synopsis

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies’ strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.

A propos du livre

À propos de l'auteur

Pantea Foroudi is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London.

T C Melewar is Professor of Marketing and Strategy at the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University Business School, UK, and on the Editorial Advisory Board of International Journal of Consumer Studies.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1835490107
• ISBN 13: 9781835490105
• Reliure: Relié
• Nombre de pages: 280
• Éditeur: Foroudi Pantea, Melewar T C, Dennis Charles
• Coordonnées du fabricant: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonie