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Responsibility in Strategic Communication: Truth or Trap? - Couverture rigide

 
9781835497937: Responsibility in Strategic Communication: Truth or Trap?

Synopsis

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Denisa Hejlová, Faculty of Social Sciences, Charles University, Czech Republic.

Petra Koudelková, Faculty of Social Sciences, Charles University, Czech Republic.

Hana Moravcová, Faculty of Social Sciences, Charles University, Czech Republic.

Stefania Romenti, Department of Business, Law, Economics and Consumption, IULM University, Italy.

Chiara Valentini, Jyväskylä University School of Business & Economics (JSBE), Finland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.