Drive Method: How to Make Engagement Survive When Rewards Stop - Couverture souple

Rackwitz, Roman

 
9781835565292: Drive Method: How to Make Engagement Survive When Rewards Stop
Couverture souple
ISBN 10 : 1835565298 ISBN 13 : 9781835565292
Editeur : HMD Publishing, 2025

Synopsis

Most companies believe people can be bribed into brilliance, and customers can be bribed into loyalty. They hand out bonuses, add perks, sprinkle on gamification, and then act surprised when motivation collapses as quickly as it began.

The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious lessons of games, Roman Rackwitz shows that motivation is not only a personal trait but the product of design. Change the system and people do not just comply, they commit.

This book dismantles the myths that keep organizations stuck and replaces them with a practical blueprint for lasting performance. If you want workplaces, products, or loyalty programs that thrive without push, perks, or pressure, the tools are here.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
HMD Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
1835565298
ISBN 13 
9781835565292
Reliure
Broché
Nombre de pages
171
Coordonnées du fabricant
non disponible
Personne responsable
non disponible